CASE STUDY: PRINCE WILLIAM COUNTY COMMUNITY FOUNDATION

Client Overview

Organization: Prince William County Community Foundation (PWCCF)

President & CEO: Dr. Vanessa Gattis

Mission: Creating a stronger, healthier, and more connected community by addressing critical needs in food insecurity, health & wellness, scholarships, and philanthropy.
Service Region: Prince William County, VA
Focus Areas: Food access, educational opportunity, health equity, community philanthropy & grantmaking

PWCCF is a cornerstone of community support, bringing together schools, businesses, nonprofits, and government partners to address food insecurity, strengthen education, and expand access to resources across the county.

The Challenge

PWCCF was achieving strong impact through grants and community programs, yet faced:

  • A need to increase visibility and digital reach across the county

  • Under-leveraged digital channels and storytelling

  • No Google Ad Grants setup to amplify their mission

  • Limited partnership reach – they wanted more collaborations

  • Need for structured communication systems and brand clarity

Although their impact was already significant (for example, distributing grants to 100+ nonprofits and awarding $130,000+ in scholarships) pwccfoundation.org, they were ready to scale their voice, extend their reach, and build stronger partnerships.

Goals

PWCCF aimed to:

  • Increase visibility for events and community programs

  • Utilize Google Ad Grants to gain more reach

  • Enhance Google My Business as a visibility tool

  • Expand countywide partnerships

  • Expand content support around initiatives

The Redwood Reach™ Approach

Reach In: Understanding Their Community Work

We learned PWCCF’s program landscape — from food access to youth education, and identified the most strategic ways to support their digital visibility.

Reach Deep: Campaign Planning

We created communication strategies for key programs and community events, mapping out how Google Ads and Google My Business could amplify reach, attendance, and engagement.

Reach Out: Execution

This included:

Google Ad Grants

  • Full setup & eligibility support

  • Ongoing campaign management

  • Keyword development rooted in local needs

  • Monthly optimization & reporting

Event Campaign Support

  • Ads promoting community events

  • Content development for awareness

  • Strategic timing and scheduling

  • Partnership-focused messaging

Google My Business Enhancement

  • Consistent content updates

  • Posting of events, photos, highlights

  • Performance optimization to increase local search visibility

Reach Up: Growth & Recognition

We refined ad performance, tracked engagement data, and supported PWCCF in communicating their impact to funders, ultimately contributing to major visibility wins.