CASE STUDY: SATISFEED

Community Food Program Serving 400+ Families in Northern Virginia

Status: Former Nonprofit Partner

Years Served: 2022–2025

Organization Overview

Client: Satisfeed

Founder: Tim Turner, “Chief Hunger Fighter”

Mission: To combat food insecurity, food waste, and hunger in Northern Virginia through community distributions, partnerships, and education.

Community Impact: Served 400+ families consistently across Gwinnett County, Georgia and surrounding areas.

Satisfeed existed to meet practical needs with dignity, and Redwood had the honor of coming alongside them to strengthen their communication, expand their reach, and support their growing impact.

The Challenge

When Satisfeed came to Redwood, they were doing meaningful work but facing significant communication and visibility challenges:

  • A limited social media presence

  • An unclear digital message

  • A website that needed updates and clearer pathways

  • Underused communication channels (email + donor messaging)

  • No structured marketing system

  • No Google Ad Grants strategy in place

  • Need for consistent storytelling and documentation

  • Need for print + outreach materials to support distributions and fundraising

Their Goals

Satisfeed’s leadership wanted to:

  • Increase awareness in the community

  • Strengthen donor engagement

  • Build a consistent communication rhythm

  • Document their work visually

  • Utilize Google Ad Grants to reach more families

  • Improve website clarity

  • Support fundraising with print & digital assets

  • Establish a full marketing strategy so the mission can grow

Approach The Redwood Reach™

Reach In: Discovering the Mission Roots

We interviewed founder Tim Turner, volunteers, and community partners to understand Satisfeed’s heartbeat, values, and the families they served.

We audited the website, social media, donor engagement, and existing communication channels.

Reach Deep: Building the Strategic Foundation

Redwood developed a multichannel marketing strategy that included:

  • Messaging clarity

  • Updated branding direction

  • A full communication plan

  • Email structure and donor messaging

  • A social media content framework

  • Updated photography and video storytelling assets

  • Print materials for outreach and fundraising

Reach Out: Executing the Vision

We executed a full marketing rollout across:

  • Social media (Instagram + Facebook)

  • Email marketing

  • Donor communication

  • Google Ad Grants setup and management

  • Community storytelling (photo + video)

  • Print materials (cards, flyers, banners, fundraising tools)

  • Website enhancements and clarity updates

Reach Up: Measuring and Expanding the Impact

We reviewed analytics, refined messaging, optimized ads, and tracked engagement trends.

Google Ad Grants expanded Satisfeed’s reach dramatically, increasing visibility among families in need and local supporters.

What Redwood Delivered

Brand & Communication Support:

  • Messaging clarity + brand tone

  • Updated visual content (photo + video)

  • Social media rhythm and content strategy

  • Print materials for outreach, fundraising, and events

Marketing Infrastructure:

  • Full multichannel plan

  • Email strategy + donor messaging

  • Donor management development support

  • Website clarity improvements

Google Ads Grant:

  • Full Ad Grants setup

  • Keyword strategy

  • Monthly management & optimization

  • Measurable reach expansion

Fundraising & Outreach Tools:

  • Holiday + seasonal campaigns

  • Distribution storytelling

  • Donor-focused communication pieces

Results & Impact

Quantitative Impact:

  • Served 400+ families consistently and communicated weekly

  • Increased social engagement & visibility

  • Expansion of email list & donor touchpoints

  • Website traffic increases through Google Ads

  • More community awareness + volunteer connections

  • Developed fundraising efforts that yielded an increase in donor commitments

Qualitative Impact:

  • Stronger digital presence

  • Clearer communication

  • Professionalized donor messaging

  • Better storytelling through video + photo

  • Sustainable marketing rhythms

  • Increased community trust